AIGA Vermont recently staged its first presence at the annual Vermont Chamber of Commerce Annual Business Expo in South Burlington this past May. Spearheaded by chapter president Lyn Severance and members Bianca Lima and Richard Stock, the chapter saw an opportunity to branch out into the Vermont business community to raise awareness of our mission and explain how we could be of service. Putting their skills to work, the group designed a vivid presence that caught many eyes on the show floor.
“We met many different people who wanted to know more about AIGA. There were designers who had heard of us but did not know how to truly participate in our events. We told them to seek out our presence in the design community and join us to grow our creative outreach,” shared Stock.
“We were also able to begin to build relationships with the small businesses around the state who were searching for organizations to use their services and bring more people to them. As an extra bonus, many offered up their spaces for hosting future events.”
All participants agreed that their presence at the Expo was a great way to increase awareness. Once businesses understood how we could bridge the gap between the design community and the business community, the connections blossomed. The chapter is likely to consider continuing exploring new ways to engage in the community and is eager to accept new ideas and volunteers around this initiative.
And if this final note isn’t incentive to jump in, we don’t know what is. Stock, a recent Champlain College graduate, took extra steps to network. The effort landed him an interview and job offer from SAP! Vermont. Congrats to Richard and the team!