It’s all about the Experience: Designing for engagement in physical spaces

Today, designers are being asked to craft immersive experiences that connect people to place through the use of physical and digital engagement in the built environment. It is an unique and emerging practice that requires you to be adaptive, flexible, and think outside the lines. That means being open to new technologies and design practices, but not necessarily abandoning the old ones. It’s not about labeling oneself as a graphic designer or a web designer—rather, it’s about using the most effective tools and approach to solving the problems at hand.