Inspired by design thinking, this documentary grabs businessmen, designers, social change-makers and unlikely individuals to portray what they have in common when facing this ambiguous 21st century.
Young and ambitious Muris Media has been doing film production work in San Francisco and came around one of the hottest design topic, design thinking. It has already evoked debates in the design industry, the corporate world, and even in social change, but is just catching on fire in the rest of the world. Determined that there’s a lot more story to be told from an on-screen perspective, they set out to film “Design & Thinking,” a documentary to explore this “movement.”
The independent film project started in May, two months after an event filming lit sparks between Muris Media and Taipei Design Center U.S. Director Mu-Ming Tsai has great interest in the crossroad of design and filmmaking. Inspired by a design thinking mantra, “thinking by doing,” he started filming interviews right away with Taipei Design Center U.S., the San Francisco branch of Taiwan Design Center, paving the way to obtain perspectives. No other resources was in sight until the film’s Kickstarter page raised more than $18,000, modest as a movie budget, but still beyond the team’s initial expectations.
Rather than a salute to the beauty of design, the film aims to bring forward the ambiguity, conflicts, and the messy process of how not just designers, but also creative people, think and do things. Change-making organizations like Code for America and stood alongside local bike shop, biology PhD and Coca-Cola, providing real-world inspirations of what designers call design thinking. Design thinking thought leaders such as David Kelley, Bill Moggridge and Tim Brown share their beliefs as skeptics progress the movie in a thought-provoking fashion. Trying to ask right questions, they all seem to agree, is more important then providing firm answers, as is expressed in this documentary.