Local veteran partners with Vermont designer to visualize vet story & bridge gaps

Burlington, Vermont is the first-of-fifty projects on the national “50 States: Veterans + Artists United” working tour led by Michigan-based nonprofit, [HAS HEART]. The organization partners a Veteran with a graphic designer in each state to share each Veterans’ story through the use of art, design, and fashion, bringing together the distinct creative and military worlds in order to bridge the ever-growing divide between the public and military.

Over the course of a two-day workshop, Vermont natives Rachel Putney, an Army Veteran and Norwich University faculty member, and graphic designer and AIGA Vermont member, Colin Bright met each other for the first time and collaborated on a design that shares Rachel’s experience serving as a combat and flight medic for the U.S. Army in Iraq and Korea. Titled, “Ca-Deuces,” their design reflects Rachel’s difficult experience that many other Veterans face after serving: the shocking transition back into civilian life and the need to balance self-sacrifice with self-care. Their interaction, emotional conversations, and collaboration was documented by the Burlington-based video team, The Main Idea, and photographed by fellow Vermont-native, StaciAnne Grove.

t-shirtPutney and Bright’s design and project released on Monday, April 02, by [HAS HEART] and Alpha Industries. Their limited edition t-shirt and embroidered patch are available online and www.alphaindustries.com. 25% of proceeds from sales of her American-produced t-shirt and patch will directly benefit Putney, acting as a small token of appreciation for her sacrifices and continued service as a US Veteran, while the remaining revenue will further fund the organization’s tour to share more Veterans’ stories.

ABOUT [HAS HEART]: Established in 2011 after 8-year U.S. Navy Veteran, Michael Hyacinthe met designer, Tyler Way for coffee, [HAS HEART] conducts HERO[series] projects that pair an artist with a Veteran with the mission to first understand and then help share their story. Motivated to build a platform that provides Veterans with a creative voice, [HAS HEART] set out on their “50 States: Veterans + Artists United” tour. In partnership with AIGA, Alpha Industries, the Schultz Family Foundation, among others, [HAS HEART] will expand the different ways in which design and fashion can play a critical role in Veterans’ and civilians’ lives. The tour is facilitated by two members of the three-person [HAS HEART] team, Co-Founder and Creative Director, Tyler Way and Communications Director, Kendra Clapp Olguín, who are traveling, working, and living in their Airstream trailer for the next two years with their cat.

The mission of [HAS HEART] is to provide a therapeutic, creative outlet for Veterans, enlist the creative community to utilize their talents to serve, and to create a channel of communication with the civilian population for Veterans’ stories to be shared and better understood.

ABOUT ALPHA INDUSTRIES: Since 1959, Alpha Industries has designed high-quality, military-inspired outerwear that remains true to its heritage. The authenticity of the brand’s top styles were born of purpose as a result of the first contracts awarded by the US Department of Defense over 50 years ago. For more information visit alphaindustries.com


By AIGA Vermont
Published April 4, 2018
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